Cinematic storytelling that turns music videos into a universe.

At Cineteria, we don't make one-off music videos. We build a shared cinematic universe where multiple artists become connected characters across chapters in the same world.

• Build a living world with continuity
• Create retention through narrative structure
• Turn releases into events, not just drops

Most releases are standalone moments. A universe creates a reason to return. When viewers follow the story, they rewatch, speculate, and build community around the lore.

What makes it different

The IP lives at Cineteria. Artists become characters inside a shared mythos, which makes the brand feel bigger and harder to copy. Others can imitate style. They cannot imitate your story.

We're insanely selective. The music has to be great and the artist has to fit the world. We only take a small number of artists each cycle.